Cookieless Tracking

Cookies are widely utilised to gather data and insights about user behaviour, however, browser makers such as Apple and Mozilla have limited their usage in order to safeguard their users' privacy. This trend is expected to continue, prompting marketers to increasingly turn to alternative methods.

One of the many possibilities of cookieless tracking is server-to-server tracking. This method uses data transmitted during server requests to record behaviour patterns. In order to be able to use this tracking, a tracking concept is required in advance, which includes technical requirements, legal considerations and the adaptation of the marketing strategy. Once this concept has been drawn up, it can be implemented with the appropriate tool.

• We create a tracking concept together, if you don't have one.
• We create an implementation roadmap concept that includes a timeline, budgeting, prioritisation and resource planning.

• We create a tracking concept together if you don't have one.
• We create an implementation roadmap concept that includes a timeline, budgeting, prioritisation and resource planning.