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This is how you define the target person (buyer persona) for your company. Quickly and accurately!

By defining your buyer persona, you better understand your customers and potential buyers and can carefully tailor your content, marketing activities, and offerings to the specific needs, challenges, and behaviours of different target personas.

The more precise and clear the picture you develop of your target person (buyer persona), the more effective and convincing all your online marketing measures will be - and the greater your sales success.

Our checklist with template and best practices information will help you create an accurate profile of your target.

From this, you can deduce, for example, which information, topics and content you should provide in which formats on which platforms and at what time.