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Content Strategy

A manual with the most important points to consider during development.


Good content alone is like honey without a pot and does not bring the desired success. It goes everywhere but not where you want it to go. It is advisable to look for a suitable pot to fill. "The pot", these are activities around inbound marketing, filled with lots of sweet honey - the relevant content.

The eBook covers the following topics:

  • 1.What is Content Marketing?
  • 2.Goals and KPIs in Content Marketing
  • 3.Content topics
  • 4.Content planning
  • 5.Content creation